ABA Research
Leisure/Hospitality - St. Albans, ENG, UK
ABA Research Details
Kokoro is a full-service independent insights agency. Our diverse team of specialists run projects in the UK and worldwide for a broad range of clients, specialising in customer segmentation, proposition development and brand + comms. Winners of AURA 2022 awards for Agency of the Year, Best Commercial Acumen and Best Comunication. Kokoro is where emotions become opportunities. We take valuable, honest customer feelings and transform them into intelligent strategies to transform brands. We truly believe that brands that feel are brands that succeed. The Score is our acclaimed unique weekly consumer insight product that drives board level decision making with expert predictions and a real-time independent view. Our key proprietary frameworks include 5Drivers and FeelFactor.
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