Retail - , ,
The year 2020 has lot of painful stories to tell. While on one hand 9 crores of small traders, daily wage workers and local artists have lost their source of income due to the pandemic- trying hard to earn their daily bread, on the other hand the rate of depression and suicide are rising day by day. According to a recent survey conducted by ‘Financial Express' with 10,000 Indians, 43% of them are plagued with anxiety and other mental illness due to the stress of the uncertain times. Psychologists are saying that the working professionals are increasingly anxious as compared to others due to their unending efforts to strike a balance between personal and professional lives. 95% of the Work From Home professionals that we interviewed, said that they feel de motivated by working for long hours and have no space for emotional ventilation.And, pandemic has made us realised that the future of Work is remote, which means there will be further rise in the work stress related mental health isssues.To deal with these challeges of NEW NORMAL era - ART FARMER has come up with unique solutions.ART FARMER is the venture which provides income opportunities to the local artists and young aspiring artists from economically challenging background tomanufacture ‘all in one, customized, personalized and eco-friendly work from home kits'which will not only beautify and organize the physical work space of theprofessionals but also keep them emotionally healthy.Our main target customers are –• Work From Home professionals, especially from the corporate sectors• Companies/Organization whose employees are working from home and those who are deciding to sell up their office spaces and permanently shift to Work From Home modeProducts/services that we provide- 1. Personalized, customized Work From home interior decoration and comfort items2. Art based De-stress Workshops for the working professionals