Focusfinder
Marketing & Advertising - Edegem, Flanders, Belgium
Focusfinder Employees
Focusfinder Details
We analyse and identify the single most effective and easiest, most achievable step they can take right now to substantially increase profitability.This service is for any type of businesses that is advertising successfully or has advertised successfully in the past.We help medium sized business owners that are already spending at least $100.000 in advertising or a marketing overhead cost. In "Quarterly Sprints" of 8 to 12 two hour sessions we help you play offence & defence at the same time.Defence: Focus every quarter on some quick wins that can be rolled out fast. Simple strategies & tactics that focus on profitability. Thanks to the increased profitability, every marketing dollar you spend generates a bigger "Return-On-Ad-Spend" (ROAS).Offense: Having a healthy "Return-On-Ad-Spend" (ROAS) is actually not enough. To sustain & grow your business your ROAS actually needs to be better than that of your competitor or other companies that are buying similar advertising space and clicks. If they have a better ROAS than you, they can and will outbid you and drive up the cost per click. They will take over the advertising space you need to grow or sustain.We have seen cases, across several sectors, of companies that experienced a slow down because they had to stop or limit their advertising. Originally they where making let's say 30 to 90 cents of profit on every marketing dollar spent. Marketing costs, click prices and ad space cost rose by a dollar and suddenly they go from turning a profit to losing money or a substantial decrease in leads.Focusing every week or month on just the one single most effective step to take is a winning approach because it is not only more sustainable but actually generates the momentum needed to scale.We both have more than 12 years of corporate management and business consulting experience. We have mastered the best practices and know how to simply identify when to do what.
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