Apparel & Fashion - London, England, United Kingdom
Here at Iden we believe that great fitting jeans need not cost the earth. Using fabrics from pioneering mills, with an emphasis on natural, organic and recycled materials we've created a thoughtfully sourced collection, striking a balance that is as kind to the Iden girls wallet, as it is to the environment. Iden is for the savvy denim girl whose jeans are the foundation of her daily wardrobe, and so our denim is at the core of a broader collection encompassing tops, knitwear, dresses and coats. Denim jeans in innovative fabrics positioned at a premium accessible price point from £95 RRP. Italian wool outerwear, pure silk tees and dresses, cashmere blended jersey tees and knitwear represent the iconic pieces within the collection.