Motsoaledi & West
Design - Cape Town, Western Cape, South Africa
Motsoaledi & West Employees
Motsoaledi & West Details
In everything we do , we believe in challenging the status quo. We believe that there is always a better way. The way we challenge the status quo is through changing people's perspectives. We provide Disruptive Intelligence.The WhoWe are M&W. We are an Innovation Studio founded by Matthew Westaway and Lethabo Motsoaledi. We operate across South Africa and have our principal office in Newlands, Cape Town.The WhatOur Innovation Solutions help our clients better satisfy their customer's needs; or reduce the risk of entering new markets or trying new ideas. Our solutions are characterised by the use of the human centered Design Thinking methodology and expedited by proprietary Artificial Intelligence and Natural Language Processing tools that allow the fast tracking of innovation.The WhyOur solutions deliver valuable insights and innovative ideas that combine what is desirable from a user's perspective with what is technologically feasible and economically viable. Our insights identify blind spots and opportunities that empower companies to grow their market share.The Why NowThe world of business has never been more volatile and disruption can come from anywhere. Therefore, organizations which are best equipped to thrive in today's world are those that are best able to embrace uncertainty and find creative solutions. Innovation has become nothing less than a survival strategy . This is the reason why design led companies are growing faster and have higher margins than their competitors.The Why HereWe believe that great innovation comes from embracing diverse perspectives. Therefore, South Africa's rich diversity offers a plethora of perspectives which allow for world class innovation. This makes South Africa the perfect context for developing world class solutions.The HowOur Innovation Solutions cover every stage of the Design Thinking cycle.
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