Automotive - Wichita, KS, US
In 1953 a young O.L. "Rusty" Eck purchased the Ford dealership in his home town of Haven, KS. While his competitors looked on with skepticism, Rusty quickly invested in a modern, customer friendly facility-complete with the first central air conditioning in Haven. In 1967, Rusty acquired a location in Valley Center, to make his customer oriented approach more accessible to Wichita residents. Mustangs were America's favorite car and Wichita had found a new favorite dealer.In 1969 Rusty built a new state of the art facility at 3901 N Broadway. "Eck Sells for Less!" became the rule that Kansans chose to follow. So much so, that in 1970, Ford supported Rusty's acquisition of the current location at 7310 E. Kellogg.Over the years generations of Kansans have watched Fordman star in the longest running ad campaign in automotive history.Continuing the legacy, in 1997 Les Eck took over as new president and owner. Les brings his 30+ years of experience to help continue the growth and prosperity of Rusty Eck Ford. One of the ways he is doing so is the implementation of the newest technology in the automotive industry. Rusty Eck Ford had more personal computers, workstations, and diagnostic equipment than any dealership in Kansas. With this leading edge we have raised our customer satisfaction index to the top 10%, which is a very difficult task to achieve and maintain. Foreseeing our customer's needs, and fulfilling those needs has become a family tradition.
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