The LAX Boutique

Management Consulting - Toronto, Ontario, Canada

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How does marketing personalize account messaging and influence the mid-to-late stages of the buying journey by leveraging insight uncovered by sales? That's a big ask for most organizations where sales controls access to the buyer and doesn't share insight with marketing.Without sales insight, marketing messaging targets industries, rather than individual, high potential, large accounts.We help marketing and sales co-create account-based microsites and fill in gaps with our account-based sales & marketing services.The Account-Based Microsite offers a simple alternative to the corporate website for 1:1 account personalization creating a unified, shareable, visually impactful channel that reaches invisible buyer stakeholders.

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Location: Toronto, Ontario, Canada
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