We want to have the biggest impact, as a brand, on people's lives leaving the smallest footprint on the earth. If it's not right for the earth or our customers, it's not right for us. Our products take the worry out of taking care of your home and body. They make you feel prideful and safe each time you use them. When there's already so much b.s in the world we want you to trust that we will not compromise when it comes to your health. We use Natural, organic & eco-friendly ingredients. We stay away from harsh chemicals, toxins, disruptors, and FD&C colors. We only use safe and beneficial ingredients.