O-CODES bridges the gap between offline and online content using simple codes and text messages. Save, share, and search the content you like in magazines, newspapers, catalogs, TV, coupons, and more. Consumers can create their own O-CODES and share their contact information via a simple text message, as well as save content they see offline to a personal online archive. Publishers, advertisers and other businesses can create O-CODES and publish them in their offline content, linking consumers to the online version of that content directly from their mobile phone. From paper to pixels!