Freeli is a mass transit loyalty ecosystem powered by an app and companion CITY token. The app is a premium engagement tool for transit riders, who are rewarded for riding with CITY Tokens that can then be utilized for metro passes or for other multi-modal transit services. Freeli is an initiative of adtrackmedia, a digitally focused DOOH media technology company leveraging their existing relationships with transit authorities, metro operators, ad agencies and global brands to monetize the sought-after, high-value, global transit audience through multi-level rich media and premium targeted advertising.