Founded in the beginning of 2013, Asuum is working with every major publishing house in Europe and has proven that publishers seek for ways how they can monetize and enrich content at the same time. Native advertising brings content and commerce together - just like you won't buy Vogue without the glossy ads or watch the superbowl without the ads. Asuum's context-aware technology automatically enriches and monetizes content. Basically you can now shop any story - without the need of having product references in the text. Asuum is freeing up publishers from having to write about products or linking to them. We are helping content creators to focus on what they do best: creating great content. This is what drives us.