Helical Research Inc. offers global, custom, quantitative and qualitative research within B2C and B2B audiences. Quantitative specialties include segmentation, new product development, brand tracking, and acquisition research. Qualitative expertise includes focus groups (online/in-person), IDIs, ethnographies, shopalongs, and bulletin boards. Sector experience: financial services, fashion/retail, tourism, and technology. Member of CASRO and QRCA.