Nitch is a newsreader aimed at businesses and professionals. We crawl the web for industry-specific content (news, blogs, journals, videos and more), organize into "Nitch" verticals, and allow it to be curated by that industry community.Our business model is based around content marketing - we syndicate blogs and related content of vendors trying to target specific vertical markets. Content marketing is 3 times more effective than paid advertising and a great way to build brand recognition and awareness.