The Jessie F. Richardson Foundation (JFRF) is a 501(c)3 charitable organization whose mission is to empower communities, in resource constrained areas, to provide multi-generational support for underserved older adults. JFRF is an operating foundation dedicated to improving housing, resources and services for older adults that live in poverty. We focus on direct assistance, combined with individual and organizational training, and income generating opportunities to yield powerful results. From our university-based service learning programs to spreading our substantive asset-based community model, we address the changing face of aging in the United States and globally.