David Mort's Contact Details

David Mort's Company Details

IRN Research - Intelligence, Research and iNsight

Coventry, England, United Kingdom • 5 Employees
Market Research

IRN Research (trading name of IRN Consultants Ltd) is a full-service market research consultancy that was formed in 1991 and has a strong track record in providing market research services to business across all industry sectors. If your needs are for a small-scale UK-based research project or for a large- scale, multi-country research project, IRN can help. To satisfy our client's needs we utilise a range of market research techniques, including desk research, telephone/online surveys, face-to-face interviews, focus groups, and can provide a full results analysis. Responding to our client's needs, we go beyond the data and present our clients with actionable insight.We collect the Intelligence, conduct the market Research and present the iNsight to our clients.Among our clients, IRN is particularly valued for its:Customer Experience Research: Our clients gain insights into what their customers think of them and their brands and what drives such perceptions.Customer Segmentation Research: Our clients gain insights into their customers' demographics, lifestages, lifestyles and habits and learn how to target customer sub-groups. A variety of intelligence is generated in such research, including attitudinal and usage information plus consumer demographic and business structure data.Market Understanding Research: Our client's gain insights into their market(s) from usage and attitude (U&A) surveys and desk research. Customer needs are identified and potential growth opportunities explained. Clients also gain insights into the competitive environment from competitor intelligence studies, designed to identify, profile and provide depth analysis of key rivals.