Bidfood group is the world's leading foodservice distribution company outside North America covering more than 35 countries. Its core business is sales, marketing, development and distribution of food and beverage brands to the operators of the foodservice channel (hotels, QSR, FSR, casual dining, cafés, catering, airlines, institution etc.). Bidfood Middle East currently operates in 5 markets (UAE, KSA, Oman, Bahrain and Jordan)Bidfood Middle East collaborates with major brands such as illy Coffee, Sweet Street Desserts, San Pellegrino Waters, Lamb Weston, Monin, Bridor Bakery, Ferrero, Anchor Food Professional and General Mills.