"VOCÊ ORIGIN PORTUGUESE MEANS "YOU" IT'S ABOUT YOUR STORY, NOT OURS. IT'S ABOUT GOING BEYOND THE LIMIT AND REACHING YOUR HIGHEST POTENTIAL. BE THE GREATEST VERSION OF YOURSELF. LIVE YOUR LIFESTYLE".They say that fashion is temporary, but style is forever..... We believe that this is true with VoCê, our hair care and styling systems are designed to deliver optimal performance while working to improve your hair's overall appearance and texture. Ingredients have been globally sourced with shampoo technology and ingredients coming from United States, Brazil and the Himalayans. If you look good, you feel good. Our vegan friendly washes and rinses are infused with certified organic extracts. Go ahead and indulge... safe in the knowledge we are guilt free, cruelty free, paraben and sulfate free. In other words... LOVE. YOUR. HAIR