Director of Marketing at Because Marketing | Extraordinary Results-Based Marketing - Katy, TX, US
We are the go-to marketing & brand management team for small to medium-sized organizations. But instead of managing an employee, offering benefits, paying federal taxes and a growing salary, we are on-demand (pay-per-use), which means we must earn your business with each engagement by delivering results! We help align our clients' passions with their business objectives, create a comprehensive marketing/brand strategy, develop materials, execute the plan and track the results. For most small-to-medium sized businesses, bringing in a marketing & brand management team in isn't a luxury that you can afford. But doing it on your own (effectively) takes away from the ACTUAL handling of your business. And that's where we come in!Our company listens to your story and packages a dynamic strategy to go from Brand Obscurity to Brand Awareness to Brand Preference and finally Brand Insistence! Cause-based Marketing (CBM) allows organizations to build Brand Insistence and Object Permanence. That is, your clients evangelize for your products/services and continue to stay in-mind even when not engaged (mind share). We help our clients become great by doing good!We start with the philosophy: Core beliefs, Mission Statement, Tagline, current and desired public perceptions. We then develop all of the necessary tools to support the brand for continuity: Website (or consulting), marketing documents (like prospectus/reports/pitch decks), automated email campaigns, logos, business cards and even web stores and SWAG if necessary!Once the Brand Infrastructure is in place, we execute on the strategy. We will typically have a two-pronged approach: Inbound and Outbound. Inbound is the development of thought leadership (blogs/vlogs) and getting prospects to your site. Outbound is done in campaigns, social media (like live streams), events, dissemination of infographics, etc. We work with you to create all of this, and we can do as much or as little as you want!