MentaMobile provides fully managed Value Added Services (VAS) solutions to mobile operators. Giving the Operator, a fully operational multi-vendor / service platform with single point of contact to manage its entire VAS offering. The Operator can continue to focus on its core activities and operational effectiveness whilst increasing its VAS revenues without recruiting or training additional personnel. This proposition is especially attractive to operators in emerging markets like Africa and India with limited resources in generating and implementing VAS strategies and revenues.