Fengsheng Li
Vice President, Purchasing and Quality Management Parts, Interior at BMW China - Beijing, Beijing, Ch
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BMW China
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BMW Group is one of the world's leading automobile and motorcycle manufacturers with more than 100,000 employees in over 100 countries. Our brands BMW, MINI, Rolls-Royce and Motor Cars enjoy a worldwide reputation. The innovative ideas and technologies developed by BMW Group set the highest standards in terms of individual mobility in the premium segment.In 1994 April, BMW Group established the representative office in Beijing ("BMW AG Rep Office"), which was recognized as BMW's official entry to Chinese market. In 2005 October, BMW China Automotive Trading Ltd. was established as another milestone of BMW's long term commitment to the Chinese market. By both importation and local production, BMW has introduced all product series to the Chinese market.BMW Automotive Finance (China) Co. Ltd. was founded in September, 2010 and covering business for mainland China and Hong Kong. The company offers not only financial products (loan services), but also intimates customer-oriented services, including but not limited to insurance, credit card and leasing services now. As a member of BMW Group and having business in over 50 countries, BMW Financial Services is one of the biggest auto-finance companies in the world. BMW China Services Ltd. was established in April, 2011. With its main office in Beijing and branches in Shanghai and Shenyang, BMW China Services Ltd. is engaged in research and development for automobiles and motorcycles and their parts, components, systems and technologies. It addresses design and styling of automobiles, development of on-board and off-board functions for mobility services, testing services for BMW/MINI/Rolls-Royce products, and technology consulting services to support the sourcing activities. It is also the center for BMW's global sourcing, purchasing, supplier quality and logistics in Asia, working closely with innovative suppliers for the BMW production and logistics network.