II/O Denim is a brand for individuals who consider themselves both fashionable and technology-forward. Anand and Gitanjali Venkatrao founded the company in 2012 with the goal of creating a premium American denim line that serves as both stylish and practical at an affordable price. The brother and sister duo are revolutionizing a stagnant industry by making it easier to "wear" your smartphone, as well as keeping everything from design to manufacturing of the denim line within the United States.