Founded in 2015 by Cynthia Vilchez Castiglioni, the jewelry brand is distinguished for its sophisticated creations, which mix a discreet and refined style enriched by playful and lively touches. As the name indicates, ALIITA means "important object" in Wayuu, language of the native people of Guajiros who live in the same region of Venezuela where Vilchez was born.Aliita is also Italy's anagram. The brand wanted to highlight the made-in-Italy craftmanship, as all the pieces are 100% produced in this country in 9kt gold with natural and precious stones.