The 11211 concept is lived and driven by M'Bianda, CEO & founder. WE champion bringing together as many unique perspectives as possible to solve brands biggest challenges. WE are in culture and push it forward by creating content and hosting premium lifestyle events that connect sneaker- and street culture with fashion, music, food & art. WE nurture a community of hip and evolved consumers and credible influencers and activate their social networks in authentic ways. WE care and support kids & women empowerment organizations.