Brim Brothers is a startup company commercialising a highly differentiated, innovative and patented power meter, targeting avid cyclists in this high growth product segment. The product has been designed to address affordability, mobility of use and ability to analyse dual left and right pedaling style. The product is attached to the riders shoe (not the bike) and therefore offers ease of interchangeability across the cyclist's equipment. The company is supported by Enterprise Ireland under their high potential start-up programme