Internet Marketing Solutions for More Leads and Sales Our clients trust us to deliver better lead generation performance by developing unique selling points (USP), KPIs (Key Performance Indicators), and target Cost-per-Lead (tCPL). Unlike other SEM agencies, we wrote the book, literally, about Search Engine Marketing (www.http://insider-sem.com/) and we specialize in expanding beyond English speaking domains by translating campaigns into 9 different languages.