Joe Soto's Contact Details

Joe Soto's Company Details

VesslTM

, California, United States • 11 - 50 Employees
Packaging and Containers

Vessl™ is a pressurized closure device, that automatically propels and instantly mixes its concentrated tank-content into a base container. Industries like music and movie distribution were upended when it became technically feasible to transmit products as "bits" of information through cyberspace. The distribution channels were all but eliminated when consumers could receive the "bits" at home or on a smart phone. Ecommerce is further disrupting traditional commerce by circumventing brick and mortar retail. This creates a challenge for products that can't be compressed into "bits" and sent through cyberspace. Many consumer products that are packaged in bottles, such as beverages, have water as their primary ingredient. By storing the concentrated active ingredients in the Vessl™ these same products can be sold in ecommerce-friendly multipacks, consisting of a single reusable bottle and multiple Vessl™ refills. Once the initial bottle has been used, simply refill it with water and reuse the bottle by twisting on another Vessl™. Consider the impact – a standard 40-foot shipping container can hold 700,000 Vessl™ closures, while only accommodating roughly 50,000 half-liter bottles.Vessl, Inc. Founder, Walter Apodaca, recognized the enormous potential, but believed that Vessl™ needed to demonstrate commercial success before any third party would pay to use it. After securing the global rights to the technology and launching products that are now distributed in 31 major countries worldwide. Vessl™ has set the stage to upend the disposable bottle paradigm and enable efficient and ecofriendly ecommerce solutions for a wide range of products and industries.