Direct Health Alliance is a transparent marketplace for clinicians, pharmacies, and other health services to direct connect to patients and employers. By connecting direct, patients and employers will see substantial cost reductions, often up to 90%. Clinicians, pharmacies, and other health care services can focus exclusively on quality and access instead of spending time/money on billing, insurance negotiations, contracts, marketing, commissions to middlemen, and other non-value added parts of the healthcare system. This win/win direct relationship changes the dynamic of healthcare by restoring the doctor/patient relationship, expanding access to quality care, and allows for the vast majority of healthcare dollars to be spent on value-added patient care.