Understanding the emerging digital technologies and social media tools is a bit like trying to learn a new language, complicated, time consuming and frustrating. Yet gaining this understanding is critical for all financial services organisations as these tools and technologies will reshape how they interact and engage with their customers. Aptus is UK based digital consultancy, with over 12 years' experience of helping such organisations to understand social media, mobile technology and digital tools. Critically, we can help you differentiate between the hyperbole and the real benefits that these tools can provide to you and your customers.