Our Kinds was developed as a platform to sustainably problem solve. Our Vision Shifting consumption culture through designOur First Goal To make the single use takeaway cup redundant – globally We can't just replace a take-away cup with a re-usable cup. We need to review the flow behind the coffee machine and more. So, we are experimenting, under the public gaze, asking our customers to choose our reusable cup over a single use cup and return it. And they are. They are thanking us for making it so easy. Now we are focussed on making it easy for the barista and the café owner, through collaboration with the whole supply chain. Watch this space. Will you be one Our Kinds?