Katherine McAllister
Vice President, Programs and Product Development - Change at Fusion.com - Short Pump, VA, US
Katherine McAllister's Colleagues at Fusion.com
Katherine McAllister's Contact Details
804-965-8448
Fusion.com
Katherine McAllister's Company Details
Fusion is a highly experienced and established digital optimization company that works extensively throughout the Travel & Tourism sector to help clients drive significant incremental revenue whilst improving the overall customer experience. Fusion's core focus is on helping our clients to deliver the right product offer to the right customer at the right time through personalization and continuous testing and optimization. Established in 2007, Fusion was one of the first companies to focus exclusively on ancillary or add-on product testing and tuning services, and is still considered a pioneer in the field, offering conversion-specific ancillary page evaluations, best practice website redesigns, test plan development, and training of internal optimization teams. More than 50 of the leading airlines and travel agencies have turned to Fusion to improve the performance of their ancillary product revenue through conversion rate optimization. Our proprietary optimization platform together with our highly experienced team of test strategists, data analysts and merchandising experts drives optimization growth through continuous A/B and multivariate testing, predictive modeling and machine learning. The result is an increase in conversion and improved revenue per offer and a better, more personalized experience for the customer.We have integrated with over 50 clients throughout the travel sector including some of the world's largest airlines and OTA's. As a result we process in excess of 1.2 billion personalized offers per annum across 45 countries, 23 languages and 153 currencies. Our world class infrastructure and platform is highly secure, robust and scalable to meet the needs of our clients and has enhanced capabilities including predictive modeling, scoring, machine learning, A/B and multivariate testing, online reporting and more.