Owner and Principal Consultant at Shortbread Consulting Services - Sydney, New South Wales, Australia
We're a tasty little customer engagement consultancy with a great track record in building customer love. Whether you're building a customer engagement program from scratch, are trying to wrangle your customer comms from different business areas into meaningful conversations, or are ready for your first loyalty proposition, we can help.We bring years of experience working with B2B and B2C clients building customer engagement strategy to help support your team:- Refine your customer value proposition to ensure you stand out in the crowd, whether your goal is acquisition or retention - Use data intelligently to find customer insights that drive connection during these strange, Covid times- Get the right message to the right people at the right time, with maximum relevance- Interrogate your customer journeys, ensuring triggers and comms align with customer behaviour and your ideal next actionOur goal is to support your team to surface the ‘why' of your customer comms, ensuring every conversation delivers value and every touch point matters. We'll help bring customers along for the ride, delivering growth no matter where they are in your customer lifecycle. Oh and did we mention we've developed a few loyalty programs along the way too? When it comes to tech, we've got you covered. We can work with your tech partners to ensure your CRM and marketing tech aligns with your strategy.Sounds like a lot of work? It isn't. We've distilled serious expertise into a range of workshops if you need to quickly refine your strategy and tactics. When a deep-dive is needed we use design thinking principles to help re-imagine customer engagement strategy, breaking larger projects down to a manageable size. No matter the size of your team, we're here to make it easy, rewarding and fun.There are a couple of different ways you can engage Shortbread to help drive customer obsession. Don't worry, all paths lead to a generous helping of tasty biscuits!