Companies can add to the sophistication of their marketing campaigns with a little help from ad2. Although the firm has been around for more than 25 years, the company has built on its design roots and found a niche in the digital arena. Specializing in interactive marketing, the company offers expertise in Web development, interface design, and interactive programming, as well as the use of CD-ROMs, games, and motion graphics in promotions and marketing strategy. Clients have included Bose, Hilton Hotels, Image Entertainment, Mattel, and Toyota. ad2 got its start in 1980 as a boutique ad agency named Ad Dimension.