In an era of chatbots and big data where our world is increasingly crowded with the artificial, the plastic and the one dimensional, people miss the human touch. This is why we at Design by Country weave the personal, the physical, the human into all we do. It helps us design brands that people can relate to, fall in love with and want to invite into their lives and their homes.In today's media landscape, injecting this living, human element into brands is more important than ever before. With channels and touchpoints multiplying daily, brands need to show up successfully in a myriad of places. To succeed brands need to be multi-facetted. To have good days and bad days, serious sides, silly sides, be highbrow and light hearted. They also need to grow and evolve in response to their environments without forgetting who they are. Just like people. We believe that brands that are born and evolve in this way are disproportionately successful.