Creative Director & Co-founder at New Optimist - Amsterdam, North Holland, Netherlands
New Optimist is an Amsterdam-based company with a social purpose. Founded by impact-driven creatives and professionals with years of experience in the fashion industry. Our primary goal is to help newcomers with refugee backgrounds by offering work, coaching and guidance.Through our development programs, we create new opportunities to work as one team on the development of a kick-ass, new circular fashion brand.In December 2020, we will open the first New Optimist store with an in-house textile atelier, in the heart of Amsterdam. Here we will design, cut and sew everyday green garments.All items will be sold in limited quantities, directly to a community of like-minded optimists who share our vision that the time has come to redefine fashion. New optimist provides clear answers, and solid solutions.By putting the makers and the production process in the spotlight, we celebrate the beautiful craft of making garments, and we prove that fashion can be both social and circular.With our motto 'The time is now' we invite other New Optimists to join, to do like we do and say: Yes, future!