Pat Lanigan started PJL Financial with a mission to make life easier for insurance agents by helping them generate, present, and close more life insurance business.Working as a natural extension of an agency's team, Pat brings 21 years of life insurance experience to the table. Prior to starting PJL Financial, he led the life department of one of the country's most prominent insurance marketing organizations – training and coaching thousands of independent agents throughout the country. During his tenure, he consistently helped agents submit record levels of life premium. One way he was able to help agents achieve and exceed their life production goals was through tested marketing efforts including email, direct mail, and calling campaigns; these consistently generated 25%-50% sales growth annually over the course of many years.