We make puberty comfy. Literally. Puberty begins earlier than it ever did, but it doesn't move any faster. In fact, this stage of life stretches out across nearly a decade. At the same time that tweens and teens are managing body transformation, they're juggling emotional shifts, friend dynamics, and social challenges both in real life and on screens. That's a lot for anyone to handle. At OOMLA, we make this entire stage of life more comfortable. The OOMBRA is (truly!) the softest bra available on the market - with a patented design that helps conceal breast buds and nipples without binding or using awkward, bulky pads. Plus, it's always reversible. The PUBERTY PORTAL provides content written by and for tweens and teens, covering every aspect of this stage of life. Articles are labeled with meters to gauge content fit depending upon where a particular kid is at emotionally or informationally. The PUBERTY PODCAST is aimed at parents and the adults helping to raise tweens and teens. Co-hosts Cara Natterson (OOMLA's co-founder) and Vanessa Kroll Bennett create a space where we can all learn about, laugh about, and yes, even cry about puberty - theirs and ours.