A company with several arms in going into business, in multiple interconnected areas in the digital world, most notably e-commerce, Digital marketing, web Development, hosting, cloud services in partnership with Amazon Web Services (AWS), Video productions, and Digital journalism in the Middle East and the USA. AD Arms established by Asem Darwish in 2021, after more than 10 years of experience in the field of journalism and media, as well as the founding and management of 2AD digital marketing agency, which was operating in Egypt, Saudi Arabia, and the Emirates, and stumbled during Corona crisis.