Connect with students. Get them to evaluate your products and obtain honest feedback from Gen Y consumers.The emerging student market share that Diggs has access to is referred to as Generation Y Millennials.Whether you're a business that's considering entering the youth market or already serving the youth market, understanding this market and how your products or services are perceived by the youth is vital for success.Research surveys can help you work out why and where you might be failing or how to improve and meet the needs of your target audience.The Diggs Savvy Student initiative provides a very simple and cost-effective way to do this without having to spend serious capital on qualitative and quantitative professional market research, with the added bonus of creating brand ambassadors on social media.Diggs is an interactive student zone offering guidance and advice to students in an interactive way and putting them in contact with products and services they regularly use. We are an exclusive portal connecting brands and student focus groups or student brand ambassadors