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18Communications is a Sydney-based public relations, marketing and social media management company focused on communication and building brand profile to local Chinese consumers.Over 1.4 million Chinese tourists spent $11.3 billion in Australia in the 12 months leading up to July 2018 and 166,000 Chinese students are pursuing their higher education in Australia on short-term student visas. There are approximately 3.0 million WeChat accounts in Australia and over 550k native Chinese living here.This combined local market would be the key target for building brand awareness for any Australian or International brand looking to target Chinese consumers both here and abroad.
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Sure, here's a 100-word article on 18Communications: 18Communications is a Sydney-based public relations, marketing, and social media management company that specializes in building brand profile and communicating with local Chinese consumers. With over 1.4 million Chinese tourists spending $11.3 billion in Australia in the past 12 months, and 166,000 Chinese students pursuing higher education in the country, there is a significant market for businesses looking to target Chinese consumers. 18Communications aims to help Australian and international brands tap into this market by providing expert communication and marketing services. Their services include public relations, social media management, and WeChat marketing, all designed to help businesses build brand awareness and reach their target audience effectively. With a focus on the Chinese market, 18Communications is well-positioned to help businesses capitalize on the growing demand for their products and services. Their team of experts has a deep understanding of the Chinese market and the unique challenges of communicating with Chinese consumers. By leveraging their expertise and resources, businesses can effectively reach and engage with their target audience, building brand awareness and driving growth. Whether you're an Australian business looking to expand your reach or an international brand looking to break into the Chinese market, 18Communications can help you achieve your goals.
Here's a rewritten version of the text in simpler words: 18Communications is a company in Sydney that helps other businesses connect with Chinese consumers. They specialize in public relations, marketing, and social media management. Many Chinese tourists and students come to Australia, and 18Communications wants to help businesses reach these consumers. They believe that building a strong brand in Australia will also help businesses reach Chinese consumers in other countries. Did that help? Let me know if you have any further questions!