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2plai.com is an Australian owned and operated online digital music store that has been developed to work in a way that makes discovering, purchasing and downloading digital music easier than ever before. 2plai.com is a site that uses a simpler, more intuitive layout with ‘deep search’ functions that allows users to access new music and well as an extensive back catalogue of music, dating back to the early 20th Century. Designed around the concept of a ‘Specialist Music store’, 2plai.com has an extensive catalogue but don’t make extraordinary claims of having everything. We love music and we also believe that a lot of the music that consumers want has been round for a while, so to make it easier to find we give them search options that include artist, title, decade of release, genre, sub genre and artist list. We don’t focus on charts, as we believe good music is what you believe it is, so everything in our catalogue is easy to find and easy to preview. All of this simple functionality has been developed to make the experience of browsing music much more fun, the way the Records Stores use to be. 2plai.com is also unique as it uses its own currency called ‘plaimoney’ and points for redemption, making it ideal as a real time redemption site for rewards and loyally programmes. 2plai.com has also been designed for Whitelabel solutions. Companies and organizations can have their own branded digital music portal as tool to improve their online profile with their existing customers or as a means of accessing new customers and building online databases for cost effective direct promotions.