Design - Melbourne, Victoria, Australia
35PPT is for the Reef Aquarium Enthusiast. 35PPT (which refers to the concentration of salt in the ocean and our reef aquariums, 35 Parts Per Thousand) was founded by Isaiah Wittingslow in early 2020 with a desire to create a brand that integrated his passion for reef aquariums with his previous fashion design background. He kept his first reef aquarium at age 14.Our mission is to share the beautiful, exotic and weird marine life we keep within our aquariums as well as support programs and organisations that help the longevity of reefs around the world by donating $1.35 from every pair of socks sold.