Internet - , ,
Today's consumers crave authenticity. Studies show that photos and videos of real people using a brands product increases trust and engagement with the brand resulting in higher conversion rates and more sales. Customers are already creating this user generated content. This content does not cost the brand anything to produce. Brands get a better performing marketing asset with no production cost. They just need a way to easily access it. 500 Posts' visual marketing platform provides an easy solution to collect this valuable content, evaluate the potential performance of individual photos and videos, select the best media items for the brand, when necessary, easily get permission to legally use these items from their owners, highlight and link to what's inside the photos and videos, display these selected "smart" photos and videos individually or in galleries across multiple channels including websites, mobile and Instagram, effectively turning this customer generated visual content into one of the brands most valuable assets.