Information Technology & Services - Wellington, , New Zealand
77 Pieces addresses what is a substantial technology gap impeding online and mobile growth in the apparel industry: Brands are not able to show their customers how garments will fit their body, creating a major disconnect for online buyers and an inconvenience for in-store shoppers, all of whom are increasingly technology savvy. The Company sells to apparel brands that in-turn provide the 77 Pieces Platform to their customers for viewing, try-on, styling and social commerce. The Company enables these brands to deliver Fit Prediction(SM), a personalized, photo-realistic digital rendering of any specific person's body wearing clothing that can be purchased. This enables the brand's customers to "virtually" try-on items in order to find the right fit.