Marketing & Advertising - London, England, United Kingdom
Strategic & Creative Agency for the New Affluent Mindset. 81 was founded by lifelong friends, who have a shared vision for making brands and their communications better. We want to bring people closer together with our ideas and put your brand at the heart of the community. We believe our unique approach reflects this changing affluent mindset. Driven by a desire to be authentic and express deeply held values, affluent consumers have become more conscientious and focused on leading better lives. Status is less determined by what people own but by who they are as people and how they live their lives. Increasingly, they are looking towards brands to help project the best possible version of themselves. As a result the purchase decision is becoming more personal and values driven.Brands in this space need specialist partners that understand this audience challenge and have the creative skill to craft executions that inspire.
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