A+ Ad Audit
Management Consulting - Milan, Lombardy, Italy
A+ Ad Audit Details
The Media & Communication Expenditure Auditing Bureau A+ it is the name of an Auditing Bureau, specialized in assessing cost and quality of Communication, Advertising and Media expenditure in Italy. The company was founded in April 2006, by the same management who opened and brought to success the first multi-national media audit company in Italy. A+ soon became market leader and, after 7 years of successful activity, decided to close in 2013, when due to touch point fragmentations,reliable audit cost skyrocket. (more info available here: http://www.slideshare.net/paolafurlanetto92/a-chiusura-scenario-e-scelte-operative-1) A+ clients were mainly multinational companies. Industries includes: Automotive, Bank, Beverages, Food & Snack, Financial Services, Games and Video Games, Home appliances, Pharmaceuticals, Retailers, Toiletries, Tech, Telecommunication. A+ provided 36 different products aimed at: . optimizing the relationship between clients and agencies . generating time and money saving with focus on efficiency. Audit covered both on and off touch points. Services were developed in the following areas: 1. Media investment Audit 2. Agency contract assessment 3. Pitch Consultancy 4. Post Pitch compliance 5. Agency's Performance Related Bonus (set up and compliance) 6. Agency/Client work flow optimization 7. Innovation and Intangible communication asset evaluation. Please note: the site www.aplus-auditing.com is no more active.
