Writing & Editing - , ,
My particular area of interest lies in investigating business landscapes in order to understand the broader internal and external context that a business operates within. I use the insights and market intelligence obtained to identity brand positioning opportunities and subsequently to develop relevant marketing strategies. I underwrite my capacity in strategic marketing with skills in writing, project research, planning and management honed through 15 years experience in communications agencies, as a consultant and via "client-side" management positions.
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