Abir, A Business Design Consultancy
Management Consulting - Ahmedabad, Gujarat, India
Abir, A Business Design Consultancy Employees
Abir, A Business Design Consultancy Details
At Abir, we enable our clients to look beyond functionality of products and services, and focus on the meaningful experiences people seek. Most companies understand the need to deliver a delightful experience to customers, but few understand that experience is not limited to UX/UI of a mobile app or website, or to post-sale customer service. Most companies focus on deploying big data analytics to understand "How did we do it", but few ask the fundamental question "What is it that you want".People's needs for functionality, price-point validation, identity and even emotional needs change over a period of time. But their core belief systems rarely change. These core meanings determine what people seek from a product and service. If a business can connect with people at this deeper level, it is more likely to deliver a truly memorable experience, and in doing so, create a loyal customer base.Abir provides market research, insights, customer segmentation and experience strategy as consultancy services. At the same time, Abir provides training workshops on how to create innovative products and services that deliver truly meaningful experiences to customers.
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