ABX Advertising Benchmark Index
Advertising/Marketing/PR - White Plains, NY, US
ABX Advertising Benchmark Index Employees
ABX Advertising Benchmark Index Details
ABX is the first syndicated advertising evaluation service that measures television, radio, print, digital and out-of-home ads in the U.S. and 13 other countries comprising 90% of global media spend. ABX also developed the first measure of Gender Equality in advertising win partnership with the Association of National Advertising (ANA) and SEEHER. ABX data identifies exactly which ads are most effective, and how client ads measure up. Ads are compared to the competition in real-time, across 14 key performance metrics including brand linkage, message, reputation, relevance, likability, Gender Equality and calls to action – along with demographics, category and media consumption for those surveyed.How ABX Helps Clients:• Optimize media spending by moving investment from low to high-performing creative• Reduce pre-testing expenditures – by 50% or more• Optimize Market Mix Models with creative performance data that across all measured ad mediums• Engage a cycle of continuous learning to improve advertising effectiveness The ABX Team Led by Chairman and CEO JJ Klein, ABX senior management has been performing global research through the internet for over 15 years, completing over 8 million interviews in more than 30 countries. The team has more than 100 years of combined experience covering all aspects of research, sampling, operations, analysis and software development. The ABX Index is built on a visual methodology that ensures every respondent is presented with the same interviewing experience. This results in improved accuracy, higher interview satisfaction, and better compliance. It also produces results in 40% less time allowing the capture of more detailed data than other methods.Contact Us: 347.443.8869 or info@adbenchmark.com
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