Abzed
Public Relations & Communications - London, England, United Kingdom
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Abzed (www.abzed.com) is a political and media relations firm serving large multinationals and senior business leaders. Our clients often arrive with a crisis. They stay because of exceptional delivery.We do two things very well. Firstly, we ensure the survival of businesses when powerful forces want to use regulations to ban them. Secondly, we protect reputations from journalists who would casually destroy them.1) Fighting RegulationsTime after time Abzed has succeeded in protecting businesses from bans on their core products. Often these were "hopeless cases" with the odds stacked against them. We win for our clients through intuitive counter-campaigning which turns the tide in the media. We then use that momentum to persuade the politicians and regulators.Our case studies speak for themselves.Pet Collars: In August 2018, we persuaded Environment Secretary Michael Gove to reverse his policy on pet collars Grouse Moors: after a four year campaign we have got the media and officials to distrust the RSPB's instinctive hostility to grouse moors Fracking: In 2017, Friends of the Earth found itself of the receiving end of front page newspaper criticism for exaggerating its claims against fracking. E-Cigarettes: Abzed got a front page headline in The Economist in 2013 which encouraged the EU Parliament to turn down the Commission's plan to ban e-cigarettes. Oral Snus: We persuaded a Commons Select Committee to in August 2018 urge the UK health department to end its 28 year long ban on the smoking substitute snus. 2) Protecting ReputationsWe are just as good at keeping things out of newspapers as getting them in. The legal toolkit is often limited at stopping stories – injunctions and libel actions are often seen as empty threats. Abzed's team has worked in many newsrooms so we know why journalists choose to pull stories. People also come to us with reputations which have been unfairly damaged. These we help to restore without prohibitive legal costs.
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