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Automotive - Alcala de Henares, Community of Madrid, Spain
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WHY DO WE DO IT?We strongly believe that a new car brings joy and happiness to people, it better relates to the values of each individual, his current situation and mobility needs. Able to choose the brand and model that is most appropriate to his real world, the car conveys more accurately his mood, social status and personality.Another factor to take into account is that new cars are considerably more environment-friendly thanks to modern technology which results in CO2/HP efficiency levels which just 10 years ago would have been impossible to believe.An important point to remember is that technology has also enabled the development of improved safety systems, it is proven that these systems are saving lives. If a car saves your life or that of a loved-one, it is certainly worth the investment.The automotive industry has a tremendous impact on the economy, 9% to 12% GDP in the majority of manufacturing countries. Hundreds of thousands of people make a living in this dynamic sector, one of the most important industry investors in R&D towards technological alternatives to the internal combustion engine. With all of this in mind, it is our firm belief that reducing trade cycles to 3 or 4 years is a real benefit to society. A shorter trade cycle allows people to enjoy the use of a car, it promotes a reduction in toxic emissions, it allows for reduced fuel consumption and maintenance costs, protecting our lives and contributing to the essential economic activity.HOW DO WE DO IT?Through Trade Cycle Management™ which involves the development of finance products, CRM processes, tools and strategies that an OEM needs at local level to reduce the average life cycle of vehicle ownership, bring the customer back earlier, increase brand loyalty and boost customer satisfaction.A new car brings much joy. Our aim is to help people to enjoy this experience, we are totally convinced of the economic, enviromental, social and emotional benefits involved.
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